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william bill bernbach
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3 year ago
In 1959, big American cars were very popular in the US. Volkswagen changed this with their "Think Small" advertising campaign, which made their car the most popular and important car in the US. This campaign also started the trend of using jokes in advertising, and is considered one of the most successful campaigns ever. The creator of the campaign, Bernbach, died in 1982.

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dieselmarashian
291 points
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Member Since 2020 03 17